{"id":188,"date":"2022-02-18T09:36:00","date_gmt":"2022-02-18T15:36:00","guid":{"rendered":"https:\/\/blog.factura.com\/?p=188"},"modified":"2022-11-30T21:57:49","modified_gmt":"2022-12-01T03:57:49","slug":"que-responder-cuando-se-cree-que-cobramos-caro","status":"publish","type":"post","link":"https:\/\/factura.com\/blog\/que-responder-cuando-se-cree-que-cobramos-caro\/","title":{"rendered":"\u00bfQu\u00e9 responder cu\u00e1ndo los clientes creen que cobramos caro?"},"content":{"rendered":"\n<p>Si has estado trabajando como freelance por alg\u00fan tiempo, de seguro has escuchado objeciones por parte de los clientes ante los precios. La primera reacci\u00f3n ser\u00eda ofenderse, pero a veces, los clientes piensan de esta manera debido a las nociones preconcebidas acerca de la industria y el valor de los servicios. Antes de hacer una rabieta, se debe tomar el tiempo para descubrir por qu\u00e9 se sienten de esta forma. Negociar no es algo malo, despu\u00e9s de todo, algunos clientes simplemente hacen negocios de esta manera, pero pueden existir significados ocultos a lo que realmente quieren decir cuando te acusan de manejar altos precios.<\/p>\n\n\n\n<p><strong>El precio es un reflejo del valor.&nbsp;Tu cliente puede ver el valor en dos formas:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Es un gran precio, cuando el valor es superior a \u201clo normal\u201d.<\/li><li>Es demasiado caro, cuando el precio es mayor al \u201cvalor normal\u201d.<\/li><\/ul>\n\n\n\n<p>Conseguir el delicado equilibrio entre precio\/valor correcto, puede tomar un tiempo. Si est\u00e1s cobrando un precio superior por tus servicios, es mejor que est\u00e9s ofreciendo un producto mejor que el promedio. Mientras que quieras hacer m\u00e1s dinero en la mejor forma posible, tienes que cobrar lo que es apropiado para el valor de tu servicio. Despu\u00e9s de todo, un cliente potencial siempre se puede ir a Google y encontrar 20 personas en unos pocos minutos, que son una alternativa m\u00e1s barata. Si nunca has tenido clientes te dir\u00e1n que eres demasiado caro o por el otro lado si tienes mucha experiencia, es probable&nbsp;que no est\u00e9s cobrando lo suficiente.<\/p>\n\n\n\n<p>Nunca bajes tu precio inmediatamente despu\u00e9s de escuchar &#8220;eres demasiado caro&#8221;. Si ofreces una tasa de descuento al instante, van a pensar autom\u00e1ticamente que pueden negociar un precio a\u00fan mejor si te presionan&nbsp;m\u00e1s. En todo caso, es mejor escuchar lo que tienen que decir acerca de por qu\u00e9 creen que tus precios son demasiado altos. T\u00f3mate el tiempo para descubrir la verdadera raz\u00f3n por la que te dicen que cobras mucho.<\/p>\n\n\n\n<p>Ahora presentamos el c\u00f3mo responder:<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u00bfComparado con qu\u00e9?<\/strong><\/h2>\n\n\n\n<p>Este es un buen enfoque para cuando se puede determinar que el cliente ha estado buscando a varios prospectos para comparar precios. A veces los clientes te dir\u00e1n que tus tarifas son caras en comparaci\u00f3n con otros colegas que han contactado. Si otra persona s\u00f3lo va a cobrar $3,000 pesos por un sitio web, eso es algo que no puedes controlar. Puedes explicar por qu\u00e9 no cobras $3,000 y si el cliente todav\u00eda no est\u00e1 convencido, sigue adelante y encuentra a otros clientes que est\u00e9n dispuestos a invertir en tu valor y que respetan tu trabajo.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Preguntarles con qu\u00e9 presupuesto cuentan<\/strong>.<\/h2>\n\n\n\n<p>Si se les pregunta con qu\u00e9&nbsp;presupuesto cuentan, se les puede contestar de forma concreta qu\u00e9 es lo que pueden obtener. Por ejemplo, si su presupuesto es de $2,000, explicarles lo que pueden tener con esa cantidad. De esta forma, las expectativas con el cliente est\u00e1n determinadas desde el principio. Los clientes que no cuentan con un presupuesto determinado, por lo general no est\u00e1n dispuestos a comprar tus servicios y pueden no valer la pena. Preguntando cu\u00e1l es presupuesto es una buena manera de averiguar qu\u00e9 tan comprometidos est\u00e1n para continuar contigo.<\/p>\n\n\n\n<p><strong>Tambi\u00e9n podr\u00eda interesarte:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><a href=\"https:\/\/factura.com\/blog\/la-importancia-de-la-mision-vision-y-valores-en-tu-empresa\/\">La importancia de la Misi\u00f3n, Visi\u00f3n y Valores en tu empresa<\/a><\/li><li><a href=\"https:\/\/factura.com\/blog\/todo-lo-que-debes-saber-acerca-del-factoraje-financiero\/\">Todo lo que debes saber acerca del Factoraje Financiero<\/a><\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u00bfVerdaderamente necesitas mis servicios?<\/strong><\/h2>\n\n\n\n<p>A veces los clientes que creen que eres demasiado caro s\u00f3lo quieren una salida f\u00e1cil al trabajo que necesitan. Esto sucede cuando el cliente no est\u00e1 listo&nbsp;para tomar una decisi\u00f3n, pero todav\u00eda no quiere dar un no rotundo. La menci\u00f3n del costo es la forma m\u00e1s f\u00e1cil de salir del compromiso. Por ejemplo, &#8220;Realmente no necesito redise\u00f1ar mi sitio en este momento, puedo esperar&#8221; o &#8220;Creo que estoy muy ocupado para ver que se haga un sitio web.&#8221; Con estos clientes, se sugiere que mejor se pongan en contacto contigo en el futuro, cuando est\u00e9n listos y dispuestos&nbsp;a asumir el proyecto en conjunto.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Solo ignorarlos<\/strong>.<\/h2>\n\n\n\n<p>Si no quieres defender tus precios, entonces no lo hagas. Si est\u00e1s en una posici\u00f3n donde obtienes una buena cantidad de trabajo, puede ser que sea mejor tomar esta ruta que perder el tiempo tratando de justificar tus honorarios.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Los clientes que quieren m\u00e1s barato, siempre querr\u00e1n todo m\u00e1s barato<\/strong>.<\/h2>\n\n\n\n<p>A menudo&nbsp;encontrar\u00e1s&nbsp;due\u00f1os de negocios que no entienden el valor de&nbsp;tu trabajo y por lo tanto no van a entender tu precio. No pierdas el tiempo con estos clientes &#8211; que a menudo se convierten en un dolor de cabeza m\u00e1s adelante, porque quieren todo por nada. Si ellos est\u00e1n siendo muy agresivos con los precios desde el principio, toma esto como una se\u00f1al de alerta. Esto significa que pueden quejarse de las facturas m\u00e1s adelante y ser un dolor de cabeza al momento de que cobres&nbsp;los honorarios.<\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#fcb9002e\">\u00a1Esperamos que esta informaci\u00f3n te sea \u00fatil! Si te gust\u00f3 o sirvi\u00f3 mucho este art\u00edculo puedes compartirlo en tus redes sociales y etiquetar a tus amigos. Y tambi\u00e9n te queremos recordar que en Factura.com tenemos planes de facturaci\u00f3n electr\u00f3nica para ti y\/o tus amigos y an\u00edmate a conocernos.&nbsp;<strong>\u00a1Incluso puedes probar la&nbsp;<\/strong><a href=\"https:\/\/factura.com\/registro\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>plataforma 15 d\u00edas gratis<\/strong><\/a><strong>!<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-social-links is-content-justification-center is-layout-flex wp-container-core-social-links-is-layout-16018d1d wp-block-social-links-is-layout-flex\"><li class=\"wp-social-link wp-social-link-facebook  wp-block-social-link\"><a rel=\"noopener nofollow\" target=\"_blank\" href=\"https:\/\/www.facebook.com\/FacturaMexico\" class=\"wp-block-social-link-anchor\"><svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M12 2C6.5 2 2 6.5 2 12c0 5 3.7 9.1 8.4 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s0.484,1.08,1.08,1.08c0.596,0,1.08-0.484,1.08-1.08S17.401,6.116,16.804,6.116z\"><\/path><\/svg><span class=\"wp-block-social-link-label screen-reader-text\">Instagram<\/span><\/a><\/li>\n\n<li class=\"wp-social-link wp-social-link-linkedin  wp-block-social-link\"><a rel=\"noopener nofollow\" target=\"_blank\" href=\"https:\/\/www.linkedin.com\/company\/factura-com\/\" class=\"wp-block-social-link-anchor\"><svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M19.7,3H4.3C3.582,3,3,3.582,3,4.3v15.4C3,20.418,3.582,21,4.3,21h15.4c0.718,0,1.3-0.582,1.3-1.3V4.3 C21,3.582,20.418,3,19.7,3z M8.339,18.338H5.667v-8.59h2.672V18.338z M7.004,8.574c-0.857,0-1.549-0.694-1.549-1.548 c0-0.855,0.691-1.548,1.549-1.548c0.854,0,1.547,0.694,1.547,1.548C8.551,7.881,7.858,8.574,7.004,8.574z M18.339,18.338h-2.669 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data-src=\"https:\/\/factura.com\/blog\/wp-content\/uploads\/2022\/07\/Manzanas_Mailchimp.png\" alt=\"Manzanitas trabajando\" class=\"wp-image-4897\"\/><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Si has estado trabajando como freelance por alg\u00fan tiempo, de seguro has escuchado objeciones por parte de los clientes ante los precios. La primera reacci\u00f3n&#8230;<\/p>\n","protected":false},"author":3,"featured_media":5798,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[318],"tags":[],"class_list":["post-188","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-freelance-y-emprendimiento"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Qu\u00e9 responder cuando se cree que cobramos caro - Factura.com<\/title>\n<meta name=\"description\" content=\"Si eres freelance, seguro has tenido objeciones de los precios. 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