{"id":6979,"date":"2025-10-16T16:10:28","date_gmt":"2025-10-16T22:10:28","guid":{"rendered":"https:\/\/factura.com\/blog\/?p=6979"},"modified":"2025-10-16T16:10:28","modified_gmt":"2025-10-16T22:10:28","slug":"ieps-en-isotonicos-conflicto-entre-el-gobierno-y-laboratorios-pisa","status":"publish","type":"post","link":"https:\/\/factura.com\/blog\/ieps-en-isotonicos-conflicto-entre-el-gobierno-y-laboratorios-pisa\/","title":{"rendered":"IEPS en Isot\u00f3nicos: Conflicto entre el gobierno y Laboratorios Pisa."},"content":{"rendered":"\n<p>En las \u00faltimas semanas, el nombre de <strong>Electrolit<\/strong> ha estado en el centro de un intenso debate entre el gobierno mexicano y la farmac\u00e9utica Laboratorios Pisa. Este conflicto ha trascendido m\u00e1s all\u00e1 de la industria farmac\u00e9utica, tocando temas fiscales, de salud p\u00fablica y de relaciones empresariales. Pero, \u00bfqu\u00e9 est\u00e1 realmente en juego?<\/p>\n\n\n\n<p><strong>Tabla de contenido:\u00a0<\/strong><br><strong><a href=\"#IEPS\">1- \u00bfQu\u00e9 es el IEPS?<\/a><\/strong><br><strong><a href=\"#conflicto\">2- Contexto del conflicto.<br><\/a><a href=\"#tensiones\">3- Reacciones y tensiones.<\/a><\/strong><\/p>\n\n\n\n<p>\u00bfQu\u00e9 est\u00e1 pasando? Recientemente ha surgido una pol\u00e9mica en M\u00e9xico sobre la clasificaci\u00f3n de bebidas rehidratantes como Electrolit, lo que ha puesto en la mira el Impuesto Especial sobre Producci\u00f3n y Servicios (IEPS). El centro de la disputa es si este apartado debe pagar el IEPS como bebida azucarada, o si mantiene su estatus de suero oral y medicamento, que lo exime de este gravamen. \u00a1No te quedes con la duda y sigue leyendo m\u00e1s!&nbsp;<\/p>\n\n\n\n<h2><strong id=\"IEPS\">\u00bfQu\u00e9 es el IEPS?<\/strong><\/h2>\n\n\n\n<p>Para empezar, te vamos a explicar primero qu\u00e9 es IEPS (Impuesto Especial sobre Producci\u00f3n y Servicios) es un tributo indirecto que se aplica en M\u00e9xico a productos y servicios espec\u00edficos, como bebidas alcoh\u00f3licas, tabacos, combustibles y ciertos alimentos y bebidas con alto contenido cal\u00f3rico. Su objetivo principal es desincentivar el consumo de productos que pueden ser nocivos para la salud o el medio ambiente, al tiempo que genera ingresos fiscales para el gobierno. Este impuesto se incluye en el precio final de venta, por lo que el consumidor lo paga al adquirir el producto.&nbsp;<\/p>\n\n\n\n<h2><strong id=\"conflicto\">Contexto del conflicto.<\/strong><\/h2>\n\n\n\n<p>Electrolit, un suero oral producido por Laboratorios Pisa (empresa mexicana), ha sido tradicionalmente clasificado como medicamento debido a su registro sanitario ante la Comisi\u00f3n Federal para la Protecci\u00f3n contra Riesgos Sanitarios (Cofepris). Sin embargo, su consumo ha trascendido el \u00e1mbito m\u00e9dico, siendo adquirido por muchos como una bebida hidratante com\u00fan. Esta expansi\u00f3n en su uso ha llevado a cuestionamientos sobre su clasificaci\u00f3n y, por ende, sobre su tratamiento fiscal.<\/p>\n\n\n\n<p>En este contexto, legisladores del Partido Verde han propuesto una reforma fiscal que busca aplicar el Impuesto Especial sobre Producci\u00f3n y Servicios (IEPS) e IVA a bebidas electrol\u00edticas con registro sanitario como medicamentos. Esta medida, de aprobarse, podr\u00eda generar una recaudaci\u00f3n significativa para el gobierno, estimada en m\u00e1s de 3,500 millones de pesos. El <strong>partido de<\/strong> <strong>Morena<\/strong> est\u00e1 respaldando su propuesta.<\/p>\n\n\n\n<h2><strong id=\"tensiones\">Reacciones y tensiones.<\/strong><\/h2>\n\n\n\n<p>La propuesta ha generado una serie de reacciones. Por un lado, el gobierno defiende la medida como una estrategia para reducir el consumo de bebidas azucaradas y destinar los recursos obtenidos a la atenci\u00f3n de enfermedades como la diabetes e hipertensi\u00f3n. La presidenta <strong>Claudia Sheinbaum<\/strong> ha descartado que el aumento al IEPS genere un mercado informal y ha enfatizado la importancia de la medida para la salud p\u00fablica.<\/p>\n\n\n\n<p>Por otro lado, Laboratorios Pisa ha expresado su preocupaci\u00f3n por la propuesta, argumentando que su producto cumple con los est\u00e1ndares m\u00e9dicos y que su clasificaci\u00f3n como medicamento es adecuada. Adem\u00e1s, se ha se\u00f1alado que <strong>la empresa ha mantenido una relaci\u00f3n compleja con el gobierno<\/strong>, marcada por acusaciones de pr\u00e1cticas anticompetitivas y contribuci\u00f3n al desabasto de medicamentos durante administraciones anteriores.<\/p>\n\n\n\n<p>Ahora, lo m\u00e1s importante que debes saber es que el caso de Electrolit es un reflejo de las tensiones entre la industria farmac\u00e9utica y las pol\u00edticas p\u00fablicas en M\u00e9xico. Mientras el gobierno busca fortalecer su sistema de salud y aumentar la recaudaci\u00f3n fiscal, las empresas defienden sus modelos de negocio y su clasificaci\u00f3n ante las autoridades sanitarias. Este conflicto subraya la necesidad de un di\u00e1logo constructivo que considere tanto la salud p\u00fablica como la viabilidad empresarial.<\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#fcb9002e\">\u00a1Esperamos que esta informaci\u00f3n te sea de inter\u00e9s! Si tienes alguna otra pregunta o comentario, no dudes en comentarnos. Y si te gust\u00f3 o sirvi\u00f3 mucho este art\u00edculo puedes compartirlo en tus redes sociales y etiquetar a tus amigos. 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\/><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>En las \u00faltimas semanas, el nombre de Electrolit ha estado en el centro de un intenso debate entre el gobierno mexicano y la farmac\u00e9utica Laboratorios&#8230;<\/p>\n","protected":false},"author":7,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[340],"tags":[339],"class_list":["post-6979","post","type-post","status-publish","format-standard","hentry","category-ieps","tag-ieps"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>IEPS en Isot\u00f3nicos: Conflicto entre el gobierno y Laboratorios Pisa. - Factura.com<\/title>\n<meta name=\"description\" content=\"El gobierno mexicano y Laboratorios Pisa est\u00e1n en debate por el IEPS aplicado a isot\u00f3nicos (bebidas con electrolitos). 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